Archives for : April2016

Business Website Redesigns

business website redesign
As you probably already know, a significant amount of business is done every day on the internet. I don’t just mean online shopping. For many people, a company’s website is the first look they have at their products or services. As you might imagine, these initial moments are hugely important. They can determine whether or not a potential customer decides to reach out.

Of course, having a website doesn’t mean the job is finished. Over time, the business might grow, change, and adapt to a changing environment. Every so often, it becomes necessary to update the look and feel of the website so that the company is presented in the best possible way. This post was spurred by another blog post about a company’s website update. I read earlier from the BP Group, a commercial HVAC maintenance company. The practice and benefits of running a blog for your business is worthy of a post in itself, but I digress.

Ultimately, I wanted to bring together a few links of examples that might help. You’re not just designing a website, but also redesigning and re-establishing a brand. Websites have effectively become the face of companies that want to grow, expand, and succeed in the marketplace. The links below include examples of revised website designs as well as a bit of an explanation on what works for them.

Business Website Redesign Links

I hope you find these useful. There’s plenty more out there, just a good ol’ Google search away. At the very least, it’s a decent reminder that no matter how big or small a company is, it can almost always benefit from a well-designed website. As time goes on, you’ll find that there’s always room for improvement. Lastly, here’s a pretty lengthy webinar about some key factors in a website redesign.

Web Design Tips and Pointers

Web Design Tips
Well, here we are, and it’s time to get down to business. For this Design Freaks installment, I figured I’d take design talks into the digital space. I put together a short list of tips to keep in mind if you’re trying to put your own website together. Hopefully, at least a few of these will bring up things you might not have thought of otherwise.

Web Design Tip List

  1. Consider your color options carefully: This is sort of a “duh” statement, but the color palette you go with while you’re creating your website can make or break the entire undertaking. Having a mostly neutral palette can make your site elegant and professional, but it might also feel a little safe or boring, depending on the execution. Basically, you’re going to have to find that line to balance on as you explore your own logo and brand that you’re trying to represent. Check out Huemor, this New York Digital Agency. They go big, but there’s still a coherent theme and design.
  2. Keep it Accessible: You obviously want to make your site as cool-looking as possible, but you have to be careful not to overdo it. Interacting with the website should be intuitive and immediate, not obscured by flashy graphics or animations. Looking good is obviously important, but not if a user moves on because it’s not accessible.
  3. Be wary of your fonts: This ties into #2, but it’s worth mentioning on its own. Certain fonts, especially ones that deviate from the kinds you’d see in a professional or school paper, don’t always have the best readability. Beyond extravagant shapes or sizes, some fonts simply don’t scale in size very well. Text that looks fine on your large monitor might not fit as well on a smaller screen. So, test ’em out before making a final decision.
  4. Have White Space in Mind: Almost as important as the actual content of your site is how it’s laid out. Controlling how content is arranged directs the users’ eye, and ultimately is a huge factor in how people interact with it.
  5. Test and Get Feedback: As awesome as you think your design in (really, it probably is!) there’s probably going to be something you can improve upon. A fresh set of eyes is always helpful in potentially pointing out something you’re missing. If nothing else, just get up from the computer from time to time to take a break.

That’s it for now. When you get back to putting those websites together, I hope you look at your work with these things in mind. Maybe there’s something new that you can change and improve?